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Look carefully in the toothpaste section, and you might find Aim toothpaste. It is made by the same company that makes Arm and Hammer baking soda. I found this for $1.35 for six ounces yesterday. Another thing that is nice is that the cap is traditional. Some of the supposed easy caps get quite messy. True, they may stand up on their own, etc., but the traditional tubes work quite well, and I'm sure this is what everybody from Beaver Cleaver to Jan Brady used. That makes it good, right? Well, if Aim had a fancy cap and cost less, I'd still use it, but I'm sentimental whan I can afford it. Really, there isn't that much in toothpaste, it is mainly the cost of branding, advertising, and distribution, kind of like soda pop. It is also nice to have a respectable company behind the product for something you put in your mouth every day, but Church and Dwight fits that for me.
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